Re: EUROFERRIES: Ramsgate to Boulogne
While I agree with most people's sentiment that everything seems rather odd...
They might well just be very cautious as they get started, and asking those involved to sign non-disclosure agreements to keep the details away from the public and other industry members until they are ready. My reasoning for this possibility lies in a few places. The key one would be the rumours of bully tactics used by the larger operators in the past, Speed Ferries always claimed it had a hard time, for example. Perhaps they just want to get themselves sorted before dealing with a lot of questions and pressures unduly. It is reasonably easy to get a website (developed offline) live overnight and it wouldn't take long to see it at the top of the search engines. I think from a marketing perspective, it's worse to promise something for ages that is (very) late than to "invest" (lose) a bit of money up front and come in with a bang. Someone clearly is investing, and they'd likely only do this with good evidence of a return. I said likely.
On the other hand, it could be a case of the common Dragons' Den complaint - lots of good ideas but no watertight business plan. Too many people on there mortgage their houses and spend hundreds of thousands - having to be told that their new cheese grater just won't make the hit they are hoping for, as they can't see it for themselves.