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Khaines

Oriana new livery?

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Funny thing happened tonight while I was gazing out of my window. Noticed a cruise ship going along the horizon, so grabbed my binos, this was an all white ship with the Union Jack on the bow, so my first guess was Britannia. However, quick check on AIS came up with Oriana on her way to Guernsey, Britannia right over to the west of the islands on her way back to Southampton. I thought only she had the Jack on her bow, can't find one of Oriana, all marinetraffic pics, Google images and P&O's site all came up with her with a plain white bow. Has Oriana been given new livery?

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Yes, the Union Jack livery is going on all of them, most of them have been done and there are various shots of the ships in various states of rebranding (Oriana had a blue funnel but without the rising sun logo and a white hull for a while, whilst Oceana's bow flag was painted on in stages so there's some interesting takes on it!):

 

Adiona - not being done, being transferred to new brand "fathom" in April

Arcadia - not yet done

Aurora - in full new livery (1st one done)

Azura - in full new livery (2nd one done)

Britannia - in full new livery (3rd one done)

Oceana - in full new livery

Oriana - in full new livery

Ventura - not yet done

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Another brand, do you really need 10 brands in a company? More big salaried directors no doubt. Jobs for the lads.

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I'm not exactly sure I like the new livery - ok on Britannia as she is new, but the older ships, prefer them whiite, especially Arcadia, just don't think it will suit hef.

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The Carnival brands are all quite different, probably the two that bear any sort of ressemblance to each other is Aida and P&O Cruises Australia, but still they're attracting very different markets. For example, P&O and Princess share a common recent history and often ship designs, but the style and fittings of say Azura/Ventura compared to Emerald Princess is very different, the same can be said for Britannia and Royal/Regal Princess. In the UK, the two major brands from Carnival are P&O and Cunard and whilst there is a bit of a cross over in customers, generally they are quite different.

 

One company owning multiple brands can save money on back-office functions, buying bulk seats on flights and in supplier contracts. But each brand does have their own marketing department and there are essentially 2x CEOs (Donald Arnold for Carnival Corp and David Dingle for Carnival Plc, both technically being different companies too). They put out a press briefing a few months ago that they will continue to focus on "brands" but progress further with behind the scenes savings. Norwegian Cruise Line has found it's recent takeover of Prestige has saved it a lot of money by combining ressources but still staying as three different brands.

 

I guess the liveries are a bit like ferry company liveries; it's the brand identity and when the ships are in port they get identified to potential new cruisers. I have to say I was quite happy to float around the Fjords in June on a ship with the Union Jack on the front, not sure I'd want to turn up at a French port on it. But generally most cruise lines brand their ships in some way whilst P&O had next to no identifiable branding. Even Royal Caribbean has started painting the hulls of their ships pale blue. And for the ultimate in hull decoration, there's Aida or Norwegian Cruise Line.

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Got to admit I'm not a fan of the "faces" on the Aida ships - the Norwegian designs are very colourful without being comical, which I find with the Aida ones. Disney's ships are what i expected to look cartoony, but they are quite smart, even with Mr Mouse on the funnels!!

Edited by Khaines

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Yes, the atmosphere on board can be very different between the various brands and attracts very different types of passengers. People who favour Cunard would probably feel rather out of place on Princess and vice versa.

 

That is why some people have a 'bad' cruise experience - they haven't bothered to do their homework beforehand.

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That is why some people have a 'bad' cruise experience - they haven't bothered to do their homework beforehand.

 

And there's a lot of homework to be done!

 

The brand itself can have massively varying ranges of ships in it. For example, I've been on Azura twice and had a great time on the second cruise but am ambivalent toward her she was ok but not entirely to my taste or expectation, whilst the moment I got back from being on Britannia I just had to book another cruise on her. But bigger isn't always better, although it was in that case, I overall had a much better experience on the much smaller Norwegian Jade than Norwegian Getaway, and same a better time on Celebrity Infinity than Celebrity Equinox. Sometimes it's who you with, where you go and what you do.

 

And you hear plenty of Cunard passengers moaning about P&O when they're on board, but heard the same on Britannia from passengers who'd been on other ships. It seems those who book P&O don't half like to spend the cruise moaning (although I probably sound like I'm moaning about the moaners).

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Funny thing happened tonight while I was gazing out of my window. Noticed a cruise ship going along the horizon, so grabbed my binos, this was an all white ship with the Union Jack on the bow, so my first guess was Britannia. However, quick check on AIS came up with Oriana on her way to Guernsey, Britannia right over to the west of the islands on her way back to Southampton. I thought only she had the Jack on her bow, can't find one of Oriana, all marinetraffic pics, Google images and P&O's site all came up with her with a plain white bow. Has Oriana been given new livery?

 

Watched the last two ships without the new livery, Adonia and Ventura, leave Soton together on Saturday. By the way Khaines how lucky you are having a sea view from your window! Very jealous.

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Not sure for how much longer though - new development going up just off Bournemouth Square, and will depend on how high it is. Sea view just really spots between hotels, occasionally something big and interesting goes past!!

Edited by Khaines

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Watched the last two ships without the new livery, Adonia and Ventura, leave Soton together on Saturday.

 

And Arcadia, she's not been repainted in any way yet. Ventura and Arcadia are set to be painted in the Autumn, most likely in stages like Oriana/Oceana as they don't have planned dry dockings this year like Aurora/Azura. And I would agree with you Brigitte, Britannia certainly carries that livery off the best; it was initially designed just for her before they decided to rebrand them all.

 

I'm going on Ventura in November with my father; he's hoping she's repainted, I've been on two Union Jack painted ships this year, and due to go on Oceana in December which is also now Union Jacked, and not really relishing the thought of sitting in Le Havre with a whopping great British flag on the bow LOL. To be honest I don't really mind either way, it changes nothing on board, except on Britannia because walking along the deck those two massive blue funnels towering almost vertically above you is an impressive sight.

 

Adonia won't be getting the new P&O livery at all. She is technically remaining part of the P&O fleet but is being trialed out on a new brand called fathom (yes, lowercase f) www.fathom.org from April 2016. A honking great Union Jack on the bow of a Miami-based ship carrying mainly American passengers to Cuba and Dominican Republic isn't the most suitable branding.

 

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Not sure for how much longer though - new development going up just off Bournemouth Square, and will depend on how high it is. Sea view just really spots between hotels, occasionally something big and interesting goes past!!

 

oh well I hope you keep some of your view!

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Fill us in......😳 As far as I can see if is to do with tactical communications, then having a Jack painted on cruise liners marks them out to enemies and gives them heightened visibility as UK ships? No idea otherwise, but if that is the case then I am sure P&O will have a fair idea of this and would not have chosen this livery if it turned the vessels into possible targets. Other than that no idea....

Edited by Khaines

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having a Jack painted on cruise liners marks them out to enemies

 

Just like the Red Ensigns flapping at the stern? All the fleet, except Britannia, are registered in Hamilton in Bermuda which as a British Overseas Territory means they all fly the British flag. That's not done for flag of convenience or tax reasons btw, it's because weddings at sea are big business and UK law forbids it on British-registered cruise ships but the law in Bermuda does allow it on ships registered there. Britannia is registered in Southampton so she can't do weddings or blessings at sea. Originally it was going to be Hamilton but there was a backlash that P&O were using marketing tags like "a ship for Britain" with a Union Jack on the bow and called Britannia (which they had to get royal approval for, but since they're not going to get a new yacht and one of P&O's first ships was called Britannia then don't see why myself) then it was a bit of a marketing own goal to register her overseas so it was changed.

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My reply was more aimed at answering Den's post - seeing as he has said he is annoyed at this topic for some reason, but decided not to elaborate why, bit of wild guesswork on my part - no idea what he is on about!! What exactly a topic on P&Os livery has got him rattled - goodness knows, perfectly normal inoffensive thread, can understand why the one on immigrants upset people as people have strong opinions, but perhaps Mr Herraghty will enlighten us as to what exactly is wrong with this one - what has tactical communications got to do with P&O's livery then?

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I'm with you there Brigitte and I thought exactly the same.

 

I found P&O's new livery a shock when I first saw it mocked up on Britannia but now I really like it. Reckon it's probably the best cruise line livery out at the moment, not the most distinctive but it is fun and classy at the same time.

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Agreed. When something is new and it is the first livery they have and happens to be a new design that is rather neat like Britannia's, it sets her apart from the others as something special and marks her out as a different class. When they put the same design on the rest, it mutes that specialness. Sometimes people just don't like change, and for some seeing what they are used to in completely different livery, takes a bit of getting used to. When Barfleur was given full BF livery from Truckline, that caused mixed opinions (and still does)

 

Condor's new boat though, now I'm not a fan of those blinkin pink ribbons, never have been, even though this was the first livery she had. Just used to seeing her as a blank canvas I suppose - just wished Condor had just stuck with the company logo!! Looked so much nicer white...

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Yep, still with you on all that.

 

P&O in the context of the wider cruise market is very different in some ways. On each of the 3 cruises I have done (2x Azura, 1x Britannia) it was an almost entirely British contingent of passengers and the ships are targetted at a British market. Food offerings, decor, entertainment, the drinks in the bar and their prices (much, much lower than the American lines), tea & coffee in cabins, toiletries, the sailaway parties, Pimms on deck, lots of sunbathing space, the British flag literally all over the place. I've also been on other lines which whilst being of a particular nation were very much more multi-national and multi-cultural in both their customers and experience on board like Norwegian Cruise Line, Celebrity Cruises and MSC; after those P&O was both a bit of a culture shock as it is British through-and-through which whilst it felt homely was also felt a bit of a shame that you can't get a broader cultunary and cultural experience. And for that reason the flag on the hull and the massive "P&O Cruises" written up the side makes sense; it tells new-to-cruise passengers exactly what P&O is all about so in the context it makes sense to brand the ships the same.

 

And on board they're becoming more homogenous too with their own brand names throughout like Epicurean for the fine dining restaurant (think La Flora on steroids), Sindhu (Indian restaurant), The Glass House (gastro-winebar) and Oasis (spa). So to that extent it's becoming quite American.

 

But yes, there are many people on the cruise forums who hate the new P&O Cruises livery because it's new and don't think it should be on certain ships. What I will say is that the livery seems to much better suit Aurora than Oriana despite them having similar external lines.

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Well, Mr Herraghty hasn't responded any further to the question he posed - and I didn't expect it either - something in the water round here, and not the boats either, well the thread will carry on regardless of grump corner.

 

Regarding the BA flag - agreed there. Any other cruise ships in the world with their nationsl flag as livery?

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Any other cruise ships in the world with their nationsl flag as livery?

 

Only one springs to mind and that's "Pride of America" in NCL. It's not quite the American flag but it is the flag replicated over a stylised American Eagle: http://www.ncl.co.uk/ships/pride-of-america/

 

Norwegian's Hawiaii route (it's actually a subsidary and has a terrible reputation for service; when I did a behind the scenes tour on Norwegian Jade last November they had a team noticeboard with service ranking for all the ships and Pride of America was right at the bottom by far) is virtually all American passengers, a bit like P&O's is virtually all British, so a bit of blatant Americana or Britannia festoned so visibily won't upset many of the passengers. Most other cruise lines, including the rest of NCL, aim to have a more mult-cultural atmosphere even if they retain an ambiance of the country that sporned them such as Italy for Costa and MSC, Britain for Cunard and Thomson, Norway for Fred Olsen, Greece for Celebrity, the Netherlands for Holland America, Germany for Aida and TUI Cruises, or America for Royal Caribbean, Princess, Carnival and NCL etc.

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