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Stena Line: Ideas Centre


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Nice website. I'm sure if they promote it on-board they will get even more input...captive audience and all that.


I think it was was Starbucks which started this whole trend of customer idea websites with "My Starbucks Idea".


But, for Lego (which has had a Lazarus-like resurrection) their best quality ideas came from their online enthusiast forums.


BF take note.


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